Customer Segments

Customer Segments determine the target audience for Promotions or Campaigns. Within a campaign, all promotionsA way to apply various discounts to the products, order totals or shipping. A Promotion is a marketing tool used to increase sales of certain products or product lines. Various incentives such as lowered pricing and other discounts can be employed as part of a Promotion. Promotions are always tied to Campaigns. Promotions can be classified into two types: 1) either you can create a Promotion that is visible prior to checkout or 2) you can configure the Promotion to be displayed during the checkout process. The most powerful aspect of the Marketing system is the Expression Engine which allows variable conditions to be applied when creating a Promotion. These conditions vary from the number of items, the percentage discount, shipping rates and many others. will be applied to whatever customer segmentsDetermine the target audience for the Promotions. Customer Segments determine the target audience for the Promotions. Within a Campaign, all Promotions will be applied to whatever Customer Segments associated with the same Campaign. Members of the Customer Segments can be pre-defined in static groups or you can use the Expressions Engine to create dynamic groups whenever Promotions are run. For example, you can have a Customer Segment that targets all users from the Los Angeles area. You can create an Expression that will include all the customers whose home city is Los Angeles. Thus, when a user registers on the site he immediately becomes part of the target Customer Segment. associated with the same campaign.  Members of the customer segments can be pre-defined in static groups or you can use the Expressions Engine to create dynamic groups whenever promotions are run.

For example you can have a customer segment that targets all users from the Los Angeles area. You can create an expression that will include all the customers whose home city is Los Angeles.  Thus, when a user1. The number of unique IP adresses that visited this page/URL during a specified period. 2. A person using a product, or someone visiting a community website either anonymously or as a registered member. registers on the site he or she immediately becomes part of the target customer segment.

Version: EPiServer Commerce 1 R2 SP2| Last updated: 2012-09-20 | Copyright © EPiServer AB | Send feedback to us